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CONTENT IS KING! My time at Highsnobiety

Managed and led the growth of Highsnobiety's social channels. 52% increase in follower growth in 2019. Managed a Social media coordinator to oversee the smaller vertical IG pages, which included style, sneakers, music, design, and shopping.

Developed strategic social media plans to support linear programming, including content development and execution of brand partnerships.

Created social franchises such as 'Cop or Drop' to drive brand awareness. Additionally, ideated one-off videos to increase engagement (I.e., "Zaza eats the rarest snacks in the world")

Influencer Marketing - established relationships with musical artists, industry insiders, retailers, and social media influencers to drive follower growth. Tactics included takeovers, giveaways, content creation, etc.

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