top of page

CV

Professional Summary

Social Media Strategist and Culture Marketer with 8+ years of experience implementing social strategies for industry- leading brands that drive engagement. I’m passionate about creating impactful content with storytelling at its core and possess a high taste level for best-in-class social media practices. I have a strong pulse on online culture that enables my savvy approach to creating scroll-stopping content.

Current Role:  SR. Social  Media Manager at Foot Locker -- Growing an engaged community of 23 Million Followers across Instagram, Tik Tok, Threads, Twitter, Youtube and Facebook.

Skilled in Social Media Strategy, Social Media management, content creation, brand management and strategy, content production, copywriting, experiential events, digital and non digital media activations and global key account management.

Skills

Content Strategy  Social Media Strategy     Campaign Management    Brand Partnerships 
Analytics/KPIs measurement    Events Content    Digital Activations    Copywriting

Work Experience

2020 - Present

Social Media Manager | Foot Locker

Develop, execute, and evaluate Foot Locker’s organic social strategy across multiple platforms, driving growth, engagement, and sales. 23 Million total followers across platforms.

2018-2020

Global Social Media Lead | Highsnobiety

Led content and social strategy for Highsnobiety's channels. Increased follower growth by 55% and built social franchises to drive brand partnerships.

2015 - 2018

Brand and Social Manager | Jimmy Jazz

Created social strategy for Facebook, Twitter, and Instagram that increased following by 150%. Collaborated with buyers and photographers on seasonal product stories and in-store activations. 

Education

2023-2023

The College of New Jersey

B.S. Marketing 2012

bottom of page