Creative Consultant & Social media Strategist
CV
Professional Summary
Social Media Strategist and Culture Marketer with 8+ years of experience implementing social strategies for industry- leading brands that drive engagement. I’m passionate about creating impactful content with storytelling at its core and possess a high taste level for best-in-class social media practices. I have a strong pulse on online culture that enables my savvy approach to creating scroll-stopping content.
​
Current Role: SR. Social Media Manager at Foot Locker -- Growing an engaged community of 23 Million Followers across Instagram, Tik Tok, Threads, Twitter, Youtube and Facebook.
​
Skilled in Social Media Strategy, Social Media management, content creation, brand management and strategy, content production, copywriting, experiential events, digital and non digital media activations and global key account management.
Skills
Content Strategy Social Media Strategy Campaign Management Brand Partnerships
Analytics/KPIs measurement Events Content Digital Activations Copywriting
Work Experience
2020 - Present
Social Media Manager | Foot Locker
Develop, execute, and evaluate Foot Locker’s organic social strategy across multiple platforms, driving growth, engagement, and sales. 23 Million total followers across platforms.
2018-2020
Global Social Media Lead | Highsnobiety
Led content and social strategy for Highsnobiety's channels. Increased follower growth by 55% and built social franchises to drive brand partnerships.
2015 - 2018
Brand and Social Manager | Jimmy Jazz
Created social strategy for Facebook, Twitter, and Instagram that increased following by 150%. Collaborated with buyers and photographers on seasonal product stories and in-store activations.
Education
2023-2023
The College of New Jersey
B.S. Marketing 2012