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The road to 1 Million wasn't easy but it was a whole lot of fun! Here's how I did it....

Tik Tok is crushing it! Recently, it was named the most popular website beating out Google, and has redefined the entertainment and social media landscape. I created a strategy that positioned the Foot Locker brand as a leading Gen Z retailer with authentic and entertaining content.

In addition to collaborating directly with Foot Locker employees in-store, I developed a robust content system within the organization named "The Striper Content Program." The transformative process connected Stripers nationwide through an internal application and briefed in Tik Tok content ideas. The voluntary program allowed creators to receive recognition across Foot Locker's social media channels.

My approach is categorized into the following pillars:
  • Education

  • Product Stories

  • Entertainment

  • Community

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